Ford Thailand

  • A Symphony of Sound: The New Ford Everest’s Quiet and Comfortable Interior

    For one night only, Australian band The Accelerators played at the state-of-the-art Vehicle Semi-Anechoic Chamber at Ford’s Asia Pacific Product Development Proving Ground near Melbourne, Australia. The band were invited to play an exclusive concert to test how the new Ford Everest’s impressive interior quietness helps to redefine expectations of what comfort levels can be achieved in a rugged off-road SUV.

     

    The quiet interior is made possible by Ford’s Active Noise Cancellation technology. Similar to noise-cancelling headphones, the Everest uses microphones to monitor low-frequency sounds in real time, and generates sound waves that are played through the audio system to cancel unwanted noises out.

     

    It all happens invisibly and seamlessly. All occupants notice is that they can comfortably hold a conversation between the front row and the power-fold third row. And the payoff is not just in comfort: In addition to making for a more pleasant journey, quiet vehicle interiors have also been shown to help reduce driver fatigue on long drives.

     

    Active Noise Cancellation is just one feature on the Everest to help create a more comfortable cabin for occupants. Others include specially designed acoustic glass in the windshield, and hydraulic engine mounts that help reduce engine vibrations for a smoother ride. All of them mean a quieter cabin, even in heavy traffic – or if you encounter a band practicing in your neighborhood anechoic chamber.

     

    “Having a band play this close to the Everest really proves just how valuable the vehicle’s noise cancellation technology is,” said Adrian Schrader, senior engineer, Vehicle Powertrain NVH, Ford Australia. “From inside the car with the windows closed, the band’s music was reduced to little more than background noise, providing a much more comfortable driving experience.”

     

    To test the effectiveness of the Everest’s Active Noise Cancellation, Ford engineers made use of Ford’s Vehicle Semi-Anechoic Chamber at Ford’s Asia Pacific Product Development Proving Ground in Australia. The chamber resembles a giant recording studio in which vehicles can be pushed to their extremes in a safe environment.

     

    Other vehicles that have been tested at the VSAC include the Ford Figo, Taurus, Escort and the Ranger.

     

    A large dynamometer in the center of the chamber works in a similar way to a treadmill and enables vehicles to drive at speeds of up to 250 km/h without ever actually moving. Sensitive sound-recording equipment placed inside and outside the vehicle can then measure the noise levels generated. This allows engineers to test the Everest’s noise cancellation technology at its absolute limits – the kind of conditions that the average consumer will never encounter.

     

    They may seem extreme, but these kinds of tests ensure that whether you are driving at highway speeds, in busy city traffic, or tackling technical off-road terrain, the interior of the new Everest is as quiet and comfortable as possible.

     

    To watch ‘Symphony of Sound’ video, please visit the link below:

    https://www.youtube.com/watch?v=ZX6ce2jUsOQ

  • Auto Industry News

              

     

    The Adventure Bike Debate

     

     

    So you’ve reached that age where a little comfort is needed but you wish to reminisce of the days scrambling through the woods or dirt tracks in your younger years.  The risks of trying to get your knee down on public roads and the knowledge of 280kph plus, is just a twist of the throttle away have the better of you.  And probably for good reason!  However, the buzz, thrill and passion still survive.  So if Chris Birch and Ewan McGregor can do it, then so can I, right?

    Well of course you can, but don’t be fooled by the array of action cam snippets and clever editing for Youtube that are designed to scoop us in to the excitement or the glory of the rider showing off! 

    Putting videos designed to entice us to one side, what bike should you buy for true adventure.

    Read More

  • Ford 1.0-Litre EcoBoost Wins International Engine of the Year for the 6th Year Running

     

    How to load your pickup

    • Ford 1.0-litre EcoBoost petrol engine named 2017 International Engine of the Year “Best Engine Under 1.0-litre” for the sixth year in a row
    • Fuel-efficient, compact and powerful engine has won 10 International Engine of Year awards since launch in 2012

     

    • Ford to offer 1.0-litre EcoBoost with innovative cylinder deactivation technology for further reduced CO2 emissions and improved fuel-efficiency from early 2018

     

     

    COLOGNE, Germany, June 21, 2017– Ford’s 1.0-litre EcoBoost engine has been voted 2017 International Engine of the Year “Best Engine Under 1.0-litre” for the sixth year in a row – meaning the compact and powerful three-cylinder petrol engine remains undefeated in its category since launch in 2012.

     

    Judges praised the engine’s combination of performance, fuel-efficiency and technology. The 1.0-litre EcoBoost has now won 10 International Engine of the Year awards including overall winner a record three times, and “Best Newcomer”.


    “Our 1.0-litre EcoBoost engine has been a game-changer, setting the benchmark for compact, fuel-efficient engines with sophisticated EcoBoost turbocharging, direct fuel injection and Twin-Independent Variable Camshaft Timing technologies,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “Even with 10 International Engine of the Year awards under our belt, we’re still finding ways to push back the boundaries of powertrain engineering, and deliver even more benefit to our customers from this acclaimed small engine.”

     

    Offered with 100 PS, 125 PS and 140 PS, Ford’s 1.0-litre EcoBoost engine complements the EcoBoost family of petrol engines ranging in capacities up to 3.5-litres that deliver power and fuel-efficiency to Ford vehicles around the world - from the compact all-new Ford Fiesta to Transit vans, pick-up trucks, and Ford Performance models including the Focus RS and the Ford GT supercar.

     

    The frugal three-cylinder 1.0-litre EcoBoost engine was named “Best Engine Under 1.0-litre” by a panel of 58 automotive journalists, from 31 countries. First introduced to the Ford Focus in 2012, the innovative engine has continued to dominate its segment, faced with growing competition in a category popular with car buyers and important to carmakers. This year, the sub-1.0-litre award category featured 35 engines, nine more than in the 1.0-litre EcoBoost’s debut year.

     

    “The baby Ford EcoBoost engine is still the best 1.0-litre, three-cylinder design around, despite newer powertrains arriving on the scene,” said Dean Slavnich, co-chairman of the 19th International Engine of the Year awards that were held in Stuttgart, Germany, and editor-in-chief of Engine Technology International magazine. “Even more impressive is that it is the first-ever powertrain to secure its class title every year it has been nominated.”

     

    Starting 2018, the 1.0-litre EcoBoost engine will feature advanced cylinder deactivation technology to further reduce running costs for customers by automatically stopping one of the engine’s cylinders when full capacity is not needed, such as when coasting or cruising with light demand on the engine.

     

    An example of the advanced engineering that enables Ford to deliver the power of choice to customers with fuel-efficient petrol, diesel and electrified powertrains, the technology can disengage or re-engage one cylinder in 14 milliseconds – 20 times faster than the blink of an eye – with no compromise in performance or refinement

  • Ford Ranger Ranks Highest in Pick-up Double Cab Segment of J.D. Power 2016 Thailand APEAL and Initial Quality Studies

    BANGKOK, Thailand, January 18, 2017 – The Ford Ranger Double Cab topped two recent J.D. Power customer satisfaction surveys in Thailand, helping to highlight the Ranger’s firmly strengthening appeal among customers in this highly competitive pickup truck market.

     

    The Ranger Double Cab achieved the highest scores in the Pick-up double cap segment of bothJ.D. Power 2016 Thailand Initial Quality Study (IQS) and J.D. Power 2016 Thailand Automotive Performance, Execution and Layout (APEAL) Study.

     

    The Ranger continues to build on its unmatched ‘Build Ford Tough’ credentials, representing what the industry benchmark in the pickup segment for design, quality, comfort and refinement,” said Narong Sritalayon, deputy managing director, Ford Thailand.

     

    Both of the J.D. Power 2016 Thailand Studies cover 13 different brands that include 82 different passenger car, pickup truck and utility vehicle models.

     

    The studies are based on responses from 4,813 new-vehicle owners who purchased their vehicle from November 2015 through July 2016.

     

    Ranger tops in IQS

    The Initial Quality Study (IQS) measures problems experienced by new-vehicle owners during the first two to six months of ownership and examines more than 200 problem symptoms across eight categories: vehicle exterior; engine/transmission; driving experience; vehicle interior; HVAC; audio, entertainment and navigation; features, controls and displays; and seats.

     

    All problems are then summarized as the number of problems per 100 vehicles (PP100), with lower PP100 scores indicating a lower incidence of problems and, therefore, higher initial quality.

     

    TheRanger Double Cabachieved the highest rank in the pickup double cab segment of 81 PP100, far ahead of the segment average of 103 PP100.

     

    Ranger Tops in APEAL

    The 14th Thailand APEAL Study is an owner-reported measure of what satisfied owners in Thailand about their new vehicle’s performance and design during the first two to six months of ownership. The study examines nearly 100 attributes in 10 vehicle categories: vehicle exterior; vehicle interior; storage and space; audio/ entertainment/ navigation; seats; HVAC; driving dynamics; engine/ transmission; visibility and driving safety; and fuel economy. A vehicle’s performance in the APEAL Study is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.

     

    TheRanger Double Cabachieved the highest scores in the pickup double cab segment of 923. The segment average was 913.

     

    “Customer satisfaction assessments from J.D. Power help to confirm what our customers are telling us about Ranger in terms of quality and comfort, and we’ll continue our efforts to ensure Ranger reflects its reputation and appeal in the market,” said Narong.

  • Ford Sales in Thailand Increase 26 Percent, Continued Market Share Gains in the First Half of the Year

    ·        In the first half of 2016, Ford’s overall market share rose to 4.9 percent, based on strong performance in the pickup truck and mid-size SUV segments

     

    ·        Ranger is Ford’s best-selling nameplate, while demand for the all-new Everest continues to drive sales and share gains

     

     

    BANGKOK, Thailand, 14 July 2016 –Ford today announced its retail sales in Thailand rose 26 percent in the first half of the year, with 18,032 units, driven by continuing strong demand for the Ranger pickup truck, as well as the all-new Everest mid-size SUV.

     

    Although the automotive industry overall dropped slightly by 0.6 percent during in the first half of the year, Ford continued to outpace the industry and increase overall market share, rising to 4.9 percent.

     

    “Our global Ford vehicles, such as Ranger and Everest, continue to connect with consumers nationwide, and are bringing many new-to-Ford customers into our showrooms,” saidYukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand. “The combination of smart features, advanced safety technologies and powerful and fuel efficient engines are helping to further strengthen customer appeal for Ford.”

     

    Ranger remains the best-selling Ford nameplate in Thailand with second quarter sales that rose to 13,374 units. Ranger continues to outperform the overall pickup truck segment in Thailand, capturing 8.3 percent share, up 31 percent from the first quarter, despite Thailand’s pickup truck segment only increasing 2.6 percent.

     

    The all-new Everest also contributed to Ford’s strong performance in the first half of the year, with total sales of 3,188 units and a 9.9 percent share of the mid-sized SUV segment.

     

    With its blend of capability, exceptional ride quality and dynamic handling, Everest is a clear leader in the segment and was recognized as the 2015 Thailand Car of the Year by the Thai Automotive Journalists Association.

     

    Ford recently launched the new Focus EcoBoost Turboequipped with Ford’s 1.5L EcoBoost engine, and expects it to give sales another boost in the second half of the year.

     

    The new Focus continues to be packed with smart technologies, including being Ford’s first vehicle in Thailand to be equipped with its SYNC 3 in-car connectivity system.

     

    “We expect the new Focus to give our momentum another boost through the second half of the year, as well as the new EcoSport and Fiesta variants with E85 gasohol compatibility,” said Yukontorn.

     

    Ford’s growth strategy also is being driven by efforts to further enhance the Ford customer experience, as well as the ongoing expansion of its retail footprint with more new Ford dealerships opening in key location across the country.

     

    The most recent addition is the opening of the Ford Jor Charoen Muang Prachuap, the second full-service dealership, in Prachuap Khiri Khan Province.

     

    “In addition to making the Ford brand more accessible through new dealership locations, we’re also further enhancing our customer experience and convenience. This includesextending the operating times of our showrooms in Bangkok and metropolitan areas to seven days a week,” explained Yukontorn.

  • Ford SYNC AppLink Hackathons Tap into Latest Trends: Mobile Payments, Navigation; Wearables, Digital Assistants

     

    ·        Ford SYNC® AppLink – Ford’s smartphone app connectivity technology – is driving new consumer experiences through developer program and global hackathons

     

    ·        ExxonMobil, Samsung, DriverScore, Sygic and Dash Radio are latest AppLink developers delivering innovations in mobile payments, wearables, usage-based insurance, navigation and entertainment

     

    ·        Global hackathons stimulate innovative ideas; most recent hackathon-winning team integrated IBM Watson technology – showcasing potential for digital assistant integration

     

     

    LAS VEGAS, Jan. 9, 2017 – Paying for gas without leaving the car, projecting a navigation map from your smartphone to the in-car touch screen, and using a new app that could help you lower vehicle insurance rates are all now possible thanks to Ford SYNC® AppLink software.

     

    Ford Motor Company is today announcing cutting-edge innovations with ExxonMobil, Samsung, DriverScore, Sygic and Dash Radio to enable customers to have a more enjoyable, productive and convenient time behind the wheel.

     

    These new experiences demonstrate the power of Ford SYNC AppLink to integrate the latest in technology trends – mobile payments and navigation, wearables, usage-based insurance and streaming music – with the car.  

     

    And to drive creation of even more experiences, Ford is conducting global hackathons to introduce its Ford Developer Program to software programmers – giving them access and tools to turn their apps, or even just their ideas, into reality.

     

    The latest innovation to come from a Ford hackathon is integration of IBM Watson – showcasing the potential to provide customers with access to voice-controlled digital assistants in the car.

     

    Digital assistants

    This year’s hackathon winner leveraging IBM Watson technology – a machine-learning, question-answering system shows that with AppLink, Ford is well positioned to capitalize on the popularity and capability of cloud-based digital assistants, which are on the rise.

     

    Watson uses natural language processing and machine learning to reveal insights from large amounts of unstructured data. Drivers can easily control the Watson app using their vehicle’s touch screen, steering wheel controls and voice capability. If developed into a consumer offering, it could ultimately serve as a comprehensive in-vehicle assistant that addresses requests ranging from “What’s the weather like?” to “What’s on my calendar?” to “Where’s the nearest restaurant?”

     

    The Watson app uses the voice pass-through capabilities of both AppLink and other SYNC tools that provide access to vehicle fuel level. When fuel is low, the app issues a verbal alert and suggests nearby gas stations along the vehicle route. Working exclusively with Ford SYNC, it combines unique machine-learning capabilities to answer questions more effectively over time.

     

    “The abundance of new apps we’re seeing is a direct result of the ease and flexibility of the SYNC AppLink platform for connecting with new technology,” said Doug VanDagens, director Ford Connected Vehicle and Services. “Digital assistants are a big trend because they provide in-vehicle convenience while letting drivers keep their eyes on the road and hands on the wheel.”

     

    The Ford hackathon was held in September as part of the company’s annual SYNC AppLink Developer Conferencein conjunction with CTIA Super Mobility 2016 in Las Vegas. Submissions and participation came from across the globe, including the United States, Canada, Dominican Republic, United Kingdom, India and Brazil.

     

    “Though the app is still a prototype, we’re really excited because we think it has the potential to deliver a lot of value to consumers,” said Dean Phillips, lead developer on the team, which was comprised of IBM employees. “SYNC 3 and AppLink provide an easy way for developers to modify and build applications to work in vehicles seamlessly, without causing driver distraction.”

     

    Mobile navigation

    In-car navigation is made easier as Ford offers a new feature to project navigation apps from the smartphone to the vehicle’s SYNC 3 touch screen.

     

    Using a smartphone paired to the vehicle via USB cable, control of the Sygic app is removed from the smartphone. The app is automatically projected to the vehicle touch screen and linked to voice control. The feature works to help make navigation apps better by reducing drivers’ urges to pick up and look at their mobile devices.

     

    For more information, click here. 

     

    Mobile payments

    Ford and ExxonMobil introduce a new e-commerce app that helps make the chore of refueling and payment faster, easier and more secure. The feature comes as mobile commerce continues to gain traction, with growth in on-the-road purchases from 2013 through 2016 projected to be 42 percent, according to a May Forbes article.

     

    Leveraging ExxonMobil’s Speedpass+, an automated payment system now available for Ford SYNC 3, drivers can use voice commands to search for and find participating Exxon Mobil stations, as well as pay for fuel.

     

    To find out more about Ford’s Speedpass+ integration, click here.

     

    Ford first introduced a mobile payment app in 2014 when it worked with Domino’s Pizza® to add AppLink compatibility for its app – making the technology capable of placing a pizza order using a few simple voice commands.

    Usage-based insurance

    With insurance premiums on the rise nationwide, Ford introduces DriverScore – the first smartphone app to create a personalized driving score based on individual driving behavior that can lead to lower insurance rates.

     

    Other usage-model insurance programs are based on performance of a vehicle, which often can have multiple drivers, so the driving behavior reported back to an insurance company isn’t personalized. Some other programs require raw vehicle data and driving performance data be shared with insurance carriers – information you might prefer to keep to yourself.

     

    Developed byIVOX, DriverScore users share what they want, when they want. Only the score is shared, not the specific data points. DriverScore accesses vehicle data for consumers’ direct benefit. The user can agree to let the app’ssophisticated algorithmaccess vehicle datato objectively analyze driving patterns. Theapp takes into account speed,acceleration, braking, location and time of day.

     

    For details about the DriverScore app, click here.

     

    Wearables

    With the popularity of wearable devices on the rise, Ford is offering vehicle integration to help make life more convenient and personalized.

     

    Samsung Gear S2 and S3 smartwatch owners will soon be able to integrate their smartwatches to their Ford SYNC system for convenient parking and alerts that help them remain attentive in the car. The feature acts as an easy-to-use digital assistant that sends helpful prompts right to your wrist.

     

    The integration will include logging vehicle location upon parking and navigation back to the parking spot. It will help ensure attentiveness by sending audible chimes and voice alerts at intervals convenient to the driver.

     

    For further details, click here.


    Streaming music

    Launching soon, Dash Radio – the biggest all-original digital radio broadcasting platform in the world – will soon be accessible to consumers via an app on their SYNC touch screen. Running 24/7 and commercial-free, Dash Radio features more than 80 stations and more than 300 top DJs, artists and figures in the entertainment business. Dash Radio is available for free in an easy-to-use interface.

  • Ford Thailand’s 2016 Sales Rise 12 Percent, Led by Record Year for Ranger, Everest

     

    ·        Overall sales continue to outpace industry, rising more than 12 percent to 40,972vehicles and driving Ford’s full year market share to 5.3 percent

     

    ·        Ranger sales rise 29 percent to full-year record of 30,756 vehicles, segment share jumps to 9.2 percent

     

    ·        Everest sales jump 42 percent to full year record of 7,111 vehicles

     

     

    BANGKOK, Thailand, 16 January 2017 – Ford Thailand today announced overall 2016 retail sales that rose 12 percent to 40,972 vehicles, helping the brand continue to outpace the overall industry and increase its full-year market share to 5.3 percent, up from 4.6 percent in 2015.

     

    Ford’s 2016 performance was led by record full-year sales from both the Ranger, which became Thailand’s number three selling pickup truck, and the increasingly popular Everest SUV.

     

    "The Ranger and Everest are driving our continued progress in Thailand, including market share gains. Each is helping redefine customer expectations in their segment for great design, versatility, comfort and smart technologies,” saidYukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand, and marketing and sales director, Ford ASEAN.

     

    The segment-defining and Thai-built Ranger led Ford’s performance with sales increasing 29 percent year-over-year to a full-year record of 30,756 vehicles. The exceptional year helped boost Ranger’s 2016 segment share by 1.9 percentage points from the previous year to 9.2 percent.

     

    Ranger sales were given an additional boost in 2016 with the introduction of six new variants - including the Ranger FX4, a tougher and sportier looking Ranger XLT with additional premium features, and the value Ranger XL+ variants that further widen choice for the commercial and agricultural sectors.

     

    “The appeal of the Ranger continues to grow among Thai customers who genuinely appreciate its ‘Built Ford Tough’ credentials and character,” said Yukontorn.

     

    The Everest SUV delivered sales that jumped 42 percent year-over-year to an all-time best for the nameplate of 7,111 vehicles, helping drive its full-year segment share up 4.5 percentage points to 11.7 percent.

     

    One of the smartest vehicles in its segment, the Everest features Ford’s SYNC 3 connectivity system as well as a full array of advanced driving assistance technologies that include Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Driver Alert System, Blind Spot Information System with Cross Traffic Alert and Active Park Assist.

     

     

    In 2016, Ford continued to enhance its customer experience with initiatives such as the‘60 Minutes Express Service Guaranteed. This initiative, which can be booked online in real-time, offers a regular service interval check-up that includes a 30-point inspection.

     

    If not completed within 60 minutes, the entire service visit is free of charge. Now available at 30 dealerships around greater Bangkok, Ford plans to expand the “60 Minute Service Guaranteed’ initiative this year to include additional dealerships around the country.

     

    Additionally, Ford extended operating times for its 30 showrooms in greater Bangkok to seven days a week.

     

    “We plan to build on our progress from 2016, including continuing to expand of our nationwide Ford dealer network and further enhancing our overall customer service and Ford brand experience,” said Yukontorn.

     

    Ford currently has 140 showrooms and service centers network nationwide, as well as an additional and growing network of parts shops.

  • Ford Thailand’s First Quarter Sales Jump 50 Percent

    ·        First quarter sales rise 50 percent to 12,938 vehicles, led by strong demand for Ranger, Everest and EcoSport

     

    ·        Ranger caps first quarter with all-time record monthly sales and segment share

     

    ·        Ford’s overall market share in first quarter jumps 1.4 percentage points to 6.2 percent

     

     

    BANGKOK, Thailand, 20 April 2017 Ford Thailand today announced its first quarter sales jumped 50 percent year-over-year to 12,938 vehicles, driven by continued strength in demand for the segment-defining Ranger pickup truck, and its Everest and EcoSport SUVs.

     

    The exceptional first quarter allowed Ford to continue outpacing the overall Thai industry, and boost its total market share for the quarter to 6.2 percent, up 1.4 percentage points from the same quarter last year. 

     

    “We continue to make significant progress in Thailand, particularly with the success of Ranger, which continues to increase its share of the highly competitive pickup truck segment,” said Narong Sritalayon, deputy managing director, Ford Thailand.

     

    The Ranger remains far-and-away Ford’s flagship model in Thailand, with its first quarter sales increasing 58 percent year-over-year to 10,482 vehicles. Ranger sales accounted for 11.3 percent of Thailand’s pickup truck segment in the first quarter, up from 8.2 percent from a year ago.

     

    In March, the ‘Built Ford Tough’ Ranger delivered all-time best monthly sales and segment share, as retail sales soared 76 percent to 4,524 vehicles for 12.6 percent of the pickup truck segment for the month.

     

    The full Ranger lineup in Thailand includes 24 different models, from its high-series Wildtrak and premium version of its XLT variant, the Ranger FX4, to four additional Ranger XL and XLS variants – providing great customer choice and meeting a wide-range of work and recreational needs.

     

    The popular Everest mid-size SUV contributed to Ford’s first quarter performance with total sales that increased 24 percent to 1,764 vehicles, and capturing 12 percent share of its segment for the quarter.

     

    Engineered for the extraordinary, the Everest redefines consumer expectations for a mid-sized SUV with its bold design and refined interior, off-road capability with on-road comfort.

     

    The Everest is one of the smartest vehicles in its segment with advanced driver-assist technologies that included Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.

    The EcoSport compact SUV also contributed to Ford’s quarterly performance with sales rising 27 percent year-over-year to 463 vehicles. The EcoSport, which is E85 compatible,combines small-car practicality and the agility of an SUV.  

     

  • From Veggies to Cars: Ethical Consumerism on the Rise in Asia

     

     

    SHANGHAI, April 27, 2017– Climate change, water scarcity and dwindling natural resources are just a few of the serious, long-term environmental challenges facing many countries across Asia Pacific, causing consumers to seek out eco-friendly goods and services.

     

    As consumers begin flexing their socially-minded muscles at the cash register, they are demanding more from the brands they buy. For Ford Motor Company, this rising demand for ethically produced goods converges with the company’s own efforts to integrate sustainability into every aspect of its business.

     

    The automaker has identified ‘Sustainability Blues’ as a key consumer trend in Asia Pacific. Ford’s 2016 Trends Report found that 80 percent of adults in China said they tend to choose products that are environmentally responsible.

     
                        

                      

    Rise of socially engaged consumers

    Millennials – the demographic most connected with social media – tend to be the most socially aware and would prefer to buy from like-minded brands that share their values.

     

    According to a recent Nielsen global survey[1], sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than four percent globally, while those without grew less than one percent. In addition, the majority of consumers said they were willing to pay more for sustainable brands, especially millennials – almost three-out-of-four of which said they would pay a premium for greener products, up from approximately half a year before.

     

    “Young consumers care deeply about where and how their products are made, whether they are vegetables or automobiles,” said Sheryl Connelly, global consumer trends and futuring manager, Ford Motor Company. “They feel a personal responsibility to address social issues and are putting their money where their heart is. We must keep pace with consumers’ evolving wants and needs in order to remain competitive.”

      

     

     

     

    Reducing our environmental footprint

    Ford has long embraced environmentally friendly manufacturing practices and is going further to make its business greener from the inside out.

     

    Globally, Ford has reduced the energy used in its manufacturing process by 25 percent between 2010 and 2015. The company is also exploring innovative ways to reduce its water consumption, working towards the aspirational goal of zero potable water used in its manufacturing plants.

     

    In Asia Pacific, Ford has made significant progress towards cutting its environmental footprint with recent examples including:

     

    • Reduced CO2 emissions per vehicle produced by almost 10 percent in 2016 compared to 2015, and nearly 40 percent since 2010.

     

    • Sent more than 90 percent less waste per vehicle to landfill in 2016 compared to 2011. In the same year, more than half of Ford’s manufacturing plants in the region were zero waste to landfill facilities.

     

    • Used 15 percent less water to produce each vehicle in 2016 compared to 2015 – enough to fill two bathtubs or 1,000 half-liter bottles of drinking water.

     

    • Introduced 3-wet painting technology at its Changan Ford plant in Chongqing, which helps improve paint durability, reduce volatile organic compound emissions and decrease energy consumption by 10 million kilowatt-hours annually – which is equivalent to the electricity consumption of 18,600 individuals in China over a year.[2]

     

    • In Thailand, both Ford Thailand Manufacturing and the company’s joint-venture Auto Alliance (Thailand) (AAT) implement comprehensive water recycling and management strategies, while AAT has also optimized their cooling tower operations and phosphate rinse process, enabling savings of more than 9,000 m3 of water per year.

     

    Engineering eco-friendly vehicles from the inside out

    Offering greener choices to consumers is a top priority for Ford – from improving the fuel efficiency of its current vehicle line up to investing in electric vehicles, alternative fuel options and sustainable technologies of the future.

     

    Ford’s strategy is to pursue cost-effective fuel efficiency technologies that can benefit millions of people to truly make a difference. It is developing or has introduced a wide variety of new engine and transmission technologies, including EcoBoost® engines and advanced six-, nine- and 10-speed transmissions, as well as weight reductions and aerodynamic improvements that deliver significant fuel economy benefits.

     

    Ford is also using renewable and plant-based materials in vehicle parts and components to reduce its environmental impact without making any compromises on performance, quality or durability. Today, almost 300 parts used across Ford’s vehicles are derived from sources such as soybeans, cotton, wood, flax, jute and natural rubber – and the company is researching the viability of other renewable materials such as bamboo and agave plants.

     

    “We are committed to improving our approach to sustainability in ways that preserve our planet,” said Cynthia Williams, director, sustainability, environment and safety engineering, Ford Asia Pacific. “We need to face the core challenges of sustainability head on and encourage innovation in every part of our business.”

     

    Watch a video about some of the sustainable materials that go into Ford’s vehicles.

     

    [1] The Sustainability Imperative, Nielsen, October 2015

    [2] Based on the NBS data: http://www.sgcc.com.cn/xwzx/nyzx/2016/01/331688.shtml

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